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SOUND MIND SOUND BODY
ASICS: an acronym derived from the Latin phrase, Anima Sana In Corpore Sano – a sound mind in a sound body. Staying true to the philosophy by which it was founded, every innovation, every concept, every idea is intended to create the best product.
ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. We pledge to bring harmony to the body and soul.
In May 1990, ASICS opened the Research Institute of Sports Science in Kobe, Japan. Since then many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together. All this work is being done with only one goal: to enable professional and recreational athletes all over the world to perform better, to reach a higher level and to enjoy themselves.