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Our Story

Founded in 1975 in a renovated first-floor apartment near Harvard Square, we have grown to 32 retail locations, bringing our unparalleled customer experience to runners across New England.

50 Years and Running

Our story began in earnest in 1992, when Colin Peddie took over the reins of the one-store operation, offering the pioneering concept of bio-mechanical analysis during the shoe selection experience. Word of The Right Fit™ process spread, and soon the store became Cambridge’s very own runner’s hub.

Eager to grow our community, we opened our Wellesley store – “Marathon Sports West” in 1994 – and brought our product knowledge and customer service to the little shop sandwiched between routes 9 and 16.

Since then we’ve grown to 32 total stores covering all of New England.