We make it possible for all people to enjoy sports achievements, improve their performance and break free from the daily routine, offering inspiration and products with the highest functionality.
With passion for sports and a commitment to innovation, design and performance, we offer tools for sport achievements that inspire and enable athletic progress for world champions and everyday heroes. With a genuine heritage in the Swedish elements and endurance-specific sports, we develop high-quality performance sportswear. Tools with a Nordic attitude and a global reach.
In 1973 inventor, Anders Bengtsson went out for a run outside his home in Borås, Sweden, with a set of new underwear, he had designed. Post-workout, he tested his design by measuring the moisture content in his underwear. After years of designing, testing and creating, he had found the perfect baselayer for optimal body temperature management.
Borås, anchored in a tradition of handicraft, knitting factories and an entrepreneurial spirit, was the perfect playground for Craft. Four decades later, we continue to design, develop and manufacture cutting-edge apparel and accessories for world champions and everyday heroes across the globe.