Job Title: Asics Community Manager
Location: Boston, MA
Reports to: Store Manager/Marketing Team
Job Type: Full-time, some nights and weekends
Salary: Entry Level

Role Summary

We are looking for a creative mind to lead the community and social media voice of the ASICS
Newbury Street Store, powered by Marathon Sports.

You will be the primary social storyteller for our brand, responsible for capturing the energy of
the ASICS New England running scene and the technical excellence of ASICS products. This is a
“boots on the ground” role, you’ll be at the finish lines, the 6:00 AM track workouts, and the
store floors, creating high-frequency, high-impact content that converts. You will also be
engaging in the community, putting on events, hosting training runs, driving the community into
the store.

Key Responsibilities

• Multimedia Production: End-to-end creation of short-form video (Reels, TikTok) and high-quality
  photography. You aren’t just “using an iPhone”; you understand lighting, pacing, and trend-native
  editing.
• Brand Storytelling: Moving beyond “product shots” to tell the human stories of our runners,
  employees, ASICS, and community partners.
• Foster engagement by creating and promoting community events and activities.
• Develop and implement strategies to grow community membership and participation.
• Collaborate with local organizations to enhance community resources and support.
• Maintain a positive and inclusive atmosphere by enforcing community guidelines.

The “Must-Haves” (Qualifications)

• The Portfolio: A visible, successful track record of building an audience (either for a personal brand or a previous company). We want to see “the receipts.”
• Technical Stack: Proficiency in Adobe Creative Suite (Premiere, Lightroom) or advanced mobile
  editing tools (CapCut, etc.).
• Running Fluency: You don’t have to be a sub-3:00 marathoner, but you must understand “the life,” the gear, the culture, and why people show up to run in a nor’easter.
• Works on the sales floor as a key part of the role, building relationships with customers, delivering exceptional service, and gaining firsthand insight into the needs of our running community.
• Independence: The ability to see a story, grab a camera, and execute without a five-person crew.

If you are interested in this position, please send a resume and cover letter to jessica.moran@marathonsports.com.