Founded in 1975 in a renovated first-floor apartment near Harvard Square, we have grown to 11 retail locations, bringing our unparalleled customer experience to runners, walkers, and fitness enthusiasts across the Bay State.

Our story began in earnest in 1992, when Colin Peddie took over the reins of the one-store operation, offering the pioneering concept of bio-mechanical analysis during the shoe selection experience. Word of The Right Fit™ process spread, and soon the store became Cambridge’s very own runner’s hub.

Eager to grow our community, we opened our Wellesley store – “Marathon Sports West” in 1994 – and brought our product knowledge and customer service to the little shop sandwiched between routes 9 and 16.

Since then we have opened 9 additional stores, covering the Boston metro area, north and south shores, and central and western Mass.


In 2013 Marathon Sports added the soundRUNNER brand to our family, gaining a valued partner in Connecticut. soundRUNNER operates four locations – Branford, Fairfield, Glastonbury, Old Saybrook – and remains locally operated under GM Preston Ranton. Preston’s mother, Julie Francis, is the original founder of the company. LEARN MORE ABOUT soundRUNNER

Two years later, we welcomed Runner’s Alley’s three stores – Concord, Manchester, Portsmouth – into the fold. The Runner’s Alley brand is synonymous with New Hampshire running, and the stores remain locally operated under founder and GM Jeanine Sylvester. LEARN MORE ABOUT RUNNER’S ALLEY

Store Locator by Locally