It's a geeky industry term for sponsored runs, form clinics, and the like. Basically anytime you see a table or a t
ent with a logo on it, it's activation. Here's some of what's coming your way in the lead up to the marathon.
BART FREAKING YASSO!
Tuesday, April 2nd kicks off the official marathon season ‘round these parts with Mizuno and Runner’s World sponsoring “A Brilliant Run Clinic” with running celebrity Bart Yasso. An enormous group run, post-run refreshments, giveaways, and some motivational chat with Yasso himself get the tone set for the craziness to come; click the Facebook link for more details.
GREEN CARPETS AND PORTABLE TOILETS!
Meanwhile, our good friends at Saucony are kicking things off in style with an exclusive Kinvara 4 Boston Launch Party on April 8th, which we’re calling our “green carpet event.” We’ll have a Facebook photo booth set up for you to brag to everyone who isn’t there, too.
Those VIPs who reserved one of the Marathon Sportsexclusive Kinvara 4 Boston edition shoes will have the opportunity to pick up their new kicks, grab some light refreshments in-store, schmooze with fellow VIPs, and generally geek out about shoes. Starts at 8pm in our Boston store, and if you’re not in yet, it’s SOLD OUT.
For a special select few lucky VIPS, we will also be raffling off tickets to Saucony’s running industry party on Boylston street, which takes place Friday, April 12th.
Also, if you’re out on the course in the next two weeks and nature calls, our Saucony have strategically positioned a portable toilet on Comm Ave in Newton for your, er, utility on those tune-up runs.
GUERRILLA FORM CLINICS!
The good folks at Newton Running start their neon-clad assault on your eyeballs and running form on Thursday, April 11th from 8am-9am with a form clinic starting on the corner of Memorial Drive and Mass Ave inCambridge. These continue on Friday and Saturday, April 12th and 13th. Also keep your eyes peeled for Newton branded Pedicabs to help you save those precious legs before race day.
For all the rest of the vendor sponsored love, keep checking our blog for up to the minute details.