FOR IMMEDIATE RELEASE

Marathon Sports to Open New Location in Mashpee
13-Time Best of Boston Winning Running Specialty Retailer Launches 8th Store

BOSTON, MA – March 4, 2013 – Marathon Sports today announced it will open its 8th retail location in the town of Mashpee, in the Mashpee Commons shopping center. The 13-time Best of Boston award-winning running and walking specialty retailer looks to expand its business to Cape Cod and the coastal communities, with plans to open in late spring or early summer of this year. 

Locally owned and operated since 1975, Marathon Sports brings expert biomechanical and gait analysis into the athletic footwear selection process, engaging customers in an education-oriented sales approach and encouraging them to try before they buy. With a personalized shoe fitting process catered to the individual needs of each customer, called The RightFit, Marathon Sports seeks to both prevent injury and improve performance.

With locations in Boston, Brookline, Cambridge, Mansfield, Melrose, Norwell, and Wellesley, Marathon Sports sees Cape Cod as the next logical step in expanding its visibility in the Greater Boston running community. 

“Over the years, we’ve had many loyal customers tell us that we need to open on the Cape,” says owner Colin Peddie of the store’s Mashpee location. “We’ve really been scouring the Cape for years, and Mashpee Commons looks to be the perfect fit.”

Peddie says the new location will allow Marathon Sports to play host to numerous events in and around Cape Cod. “Road races, running form clinics, couch-to-5k programs, and even advanced training and injury prevention programming are the staples of the Marathon Sports educational experience, and we look to bring all of these to the Cape as soon as we can,” says Peddie.

“We feel that the Cape is a market with an incredible running, walking, and fitness community, with fantastic heritage, historic road races, and some of the best scholastic running in the state. We think this location provides Marathon Sports the opportunity to showcase what its great product selection and industry-leading service can mean to the runners of the entire Cape.”

An opening date in late spring or early summer is planned, with a grand opening event to follow. The store will be open 7 days a week, and customers are encouraged to visit the Marathon Sports website at www.marathonsports.com for further details.