14-Time Best of Boston Winning Running Specialty Retailer Launches 9th Store


WALTHAM, MA – March 4, 2014 – Marathon Sports today announced it would open its 9th retail location in the town of Shrewsbury, in the White City Plaza shopping center. The 14-time Best of Boston award-winning running and walking specialty retailer looks to expand its business to the Worcester area and it’s surrounding communities, with plans to open in April of this year.


Locally owned and operated since 1975, Marathon Sports brings expert biomechanical and gait analysis into the athletic footwear selection process, engaging customers in an education-oriented sales approach and encouraging them to try before they buy. With a personalized shoe fitting process catered to the individual needs of each customer, called The RightFit, Marathon Sports seeks to both prevent injury and improve performance.


With locations in Boston, Brookline, Cambridge, Mansfield, Melrose, Norwell, Mashpee and Wellesley, Marathon Sports sees the Worcester area as the next logical step in expanding its visibility in the Greater Boston running community.


“For the past 10 years people have been asking us why we don’t have any locations for the running community west of 495,” says owner Colin Peddie. “We’ve been looking for a spot to meet this need for years, and White City Plaza in Shrewsbury looks to be the RightFit for Marathon Sports.”


Peddie says the new location will allow Marathon Sports to play host to numerous events in and around Worcester. “Road races, running form clinics, couch-to-5k programs, and even advanced training and injury prevention programming are the staples of the Marathon Sports educational experience, and we look to bring all of these to the Greater Worcester area as soon as we can,” says Peddie.


“Shrewsbury and its surrounding communities play host to fantastic running groups, top notch scholastic teams and countless road races. These being only a few of the reasons we know Shrewsbury will be a nice fit for Marathon Sports. We believe this location provides Marathon Sports the opportunity to showcase what its great product selection and industry-leading service can mean to the runners in and around Shrewsbury.”


An opening date is planned for sometime in April, with a grand opening event to follow. The store will be open 7 days a week, and customers are encouraged to visit the Marathon Sports website at www.marathonsports.com for further details.